Wednesday, 25 April 2012

customer service, full integration @ Apple

What makes Apple so special? Certainly it's the product. The iPhone like all their products is so highly integrated with great technology, music integration, tons of apps and SIRI. It is clearly an example of disruptive innovation. In fact for a while, it was a almost single handedly responsible for growth at AT&T. Could iPhone ever fail? Well for one the carriers would not mind. Why? The carriers are tired of subsidizing $400 or so for every phone that gets sold. I hear they are pushing Windows 8 mobile devices like Nokia. So will the Apple dominance last forever? Who would have thought that Blackberry, a couple of years ago, something every investment banker and government official had in their pocket would be obliterated. So is it possible Apple has peaked?

Apple throws of so much cash its crazy. Right now they are sitting on $110 billion. You can do a lot with that money, including buying some pretty big companies. Apple does not spend as much as you think on research and development. But boy do they create great products.

So does it end? What Apple has done, the retail stores, the customer experience, customer service is incredible. I actually believe products features on a Samsung running Android is just about equal to what an iPhone is today. They both have similar apps, some better on one format than others. But there is nothing like an Apple experience. With the others going to a BEST Buy or some other third party distributor is like going to a general marketplace. Its just not the same as Apple. And there is nothing like Apple integration, not just the power cords, the applications, but with the entire buying experience. Microsoft wanted to be an arms dealer, and in the end, Apple built their own empire and raced right by them. I personally have more questions about Microsoft and their future than Apple. Its easy to receive support in Apple. This run will not last forever, but its the greatest success story I will ever live to see.


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